詳細検索結果
以下の条件での結果を表示する: 検索条件を変更
クエリ検索: "草刈正雄"
7件中 1-7の結果を表示しています
  • ービールのブランド選択行動を中心に―
    渦原 実男
    消費者教育
    1996年 16 巻 237-248
    発行日: 1996年
    公開日: 2021/10/02
    ジャーナル フリー
    The purpose of this research is to examine consumer behavior of university students. In this paper, the answers to a questionaire which was given to students of Seinan Gakuin University concering their choice of beer brands are analyzed. It is concluded that in beer promotion, taste is the most important factor in developing brand loyalty in students.
  • N. T.
    らん:纜
    2004年 63 巻 39-
    発行日: 2004/03/30
    公開日: 2018/03/01
    解説誌・一般情報誌 フリー
  • 巽 孝之
    学術の動向
    2021年 26 巻 12 号 12_54-12_57
    発行日: 2021/12/01
    公開日: 2022/04/22
    ジャーナル フリー

     コロナの時代を迎えて、文学史はいかに読み替えられるだろうか。そして、コロナを受容した文学のみならず、これまでの文学史的古典のうちに何らかの人文学的処方箋を見いだすことは可能だろうか。本論考では、1973年、全世界がオイルショックに見舞われた時代に発表された遠藤周作の二重小説『死海のほとり』を読み直し、スーザン・ソンタグの言う「隠喩としての病」やリチャード・ホフスタッターの言う「陰謀妄想(パラノイド・スタイル)」がいかに現在も、それこそ病のごとく世界に蔓延しているかを検討する。そして、最終的に、日本を代表するSF作家・小松左京が1964年に発表したパニック小説『復活の日』と1980年に深作欣二監督が完成させたその映画版、さらには小松=深作のヴィジョンに取り憑かれたドミニカ系アメリカ人作家ジュノ・ディアスの『オスカー・ワオの短く凄まじい人生』(2007年)を再評価することで、病が潜在的に孕む逆説的意義を確認する。

  • ― 千葉県我孫子市の観光まちづくりへの一考察 ―
    海津 紀子, 越岡 禮子
    日本観光研究学会全国大会学術論文集
    2021年 36 巻
    発行日: 2021年
    公開日: 2022/06/04
    会議録・要旨集 フリー
    コロナ禍、まちづくりを考える市民の動きが起きたのは、将門のパワースポットとして観光に活用しとの発想によってであった。千葉県我孫子市日秀にある将門神社も高齢化社会の影響が著しく、氏子も減少していた。霊力が破格だといわれる将門パワースポットの存在を見つめなおし、地域の復活を試みようとする将門プロジェクトが動き出した。この先行きに観光の視点を加えると、プロジェクトは総合的なまとまりがもたらされるのではないか、筆者らは地域再生を観光の視点から考察をした。
  • ースポーツと映画における「動き」の体系的な研究に向けてー
    大谷 晋平
    年報Promis
    2024年 2 巻 1 号 99-122
    発行日: 2024年
    公開日: 2024/04/21
    研究報告書・技術報告書 フリー
    本研究ノートは、執筆者が作成した日本で劇場公開されたスポーツ映画のリストの分析と、これからのスポーツ映画研究の展望を簡単に提示することを目的としている。 「はじめに」では、作品リストが日本のスポーツ映画研究に向けたものとして製作されたことを説明し、その研究の一つの視座としてトム・ガニングの「動き」に関する研究を紹介する。 第二節では、特に北米で盛んなスポーツ映画研究の概況について、具体的な研究の視座と映画分析手法の大まかな傾向を、先行研究例を用いながら整理し、その上でガニングの視座との差異を確認する。すなわち、これまでの、映画におけるキャラクター像や物語分析とは異なり、「動き」そのものがどのように作られて、観客はそのスペクタクル性をいかに享受したかを考察する研究の可能性についての提示である。 第三節では映画リストの製作基準や方法を提示し、近代スポーツと日本映画の連関を研究することに向けて、日本スポーツ映画の大まかな特徴を明らかにする。 結びでは、第二節と第三節とを踏まえて、「動き」のスペクタクルという視座から日本のスポーツ映画研究という大きな展望を、例を交えながら示したい。
  • 難波 功士
    マス・コミュニケーション研究
    1994年 44 巻 86-100,184-18
    発行日: 1994/03/25
    公開日: 2017/10/06
    ジャーナル フリー
    As an attempt at demonstrative and historical research on the recipients of advertising, this paper analyzes the remarks of those (general readers of a newspaper) who took part in a round-table talk on advertisements for the"Searching Section"of Kokoku Geppo (an advertising monthly report edited and published by the Advertising Division, Asahi Shimbun-sha). The three reasons why this"Searching Section"was selected as the subject of the study is that the opinions of the participants in the round-table talk before newspaper advertisements are recorded with only few modifications. Furthermore, the selection of the participants was made on a random sampling basis. Thirdly, the section has been in existence since the mid-1960s in almost the same form. The findings of the analysis are: ・As advertising has become an everyday affair during the period from covering the 1960s and 70s advertisements became a given, or thing that existed as a prior condition in everyday life, to recipients of them. Advertisements developed into something with the recipients had not been prepared. ・Next, the recipients' attitude to advertising shifted from the stage where they, as consumers, confronted the advertisers in the relation of"sellers and buyers, "to the stage where they, from the viewpoint of enjoyers and critics, exposed themselves to advertisements as a kind of entertainment. ・Then, advertisements as entertainment went through the period of"a boom in the creative aspects of advertisement"when advertisements competed with each other in workmanship. The interest of the recipients become a factor in the advertisers' marketing and advertising strategy. Advertisers has responded to, or rather accelerated, these changes in the recipients' attitude toward advertising. The social background of these changes was that there was a sharp increase in information-oriented and knowledgeable recipients. In other words, it seems that there were changes in merchandise, enhancing the presence of advertiser's influence, and changes in the concept of the recipients' self and what"everyday life"is. What underlies such changes in the remarks of the participants in the round-table talk for the "Searching section"is a shift in the recipients' viewpoint on advertisements - a change from the viewpoint of consumers to that of enjoyers, finally to that of marketers, as if they were advertisers. The causes and results of this shift have brought about the present situation that advertising and advertisers have become ubiquitous, that the co-presence of"advertisers and recipients"has expanded and become an everyday affair, and that it has become normal for people to be recipients of advertisements.
  • 巽 孝之
    アメリカ研究
    2022年 56 巻 113-133
    発行日: 2022/03/25
    公開日: 2022/03/30
    ジャーナル フリー

    In the time of COVID-19, we become more sensitive to the signifier of “masque” as represented by the works of major American Renaissance writers such as: Edgar Allan Poe’s “The Masque of the Red Death”(1842), Nathaniel Hawthorne’s “Howe’s Masquerade”(1838) and Herman Melville’s The Confidence Man: His Masquerade(1857). Although these texts do not refer to actual pestilences prevalent in the Antebellum period, they cannot help but remind us of the contagious history of smallpox, yellow fever and Cholera from the 17th century through the mid-19th century. To put it another way, it is contagion that keeps empowering itself through its catachrestic signification.

    From this perspective, this paper attempts to reveal how American history has revolutionized the discourse of illness by examining texts from the colonial era through the postmodern age. The first chapter discusses Thomas Harriot’s A Brief and True Report of the New Found Land of Virginia(1588), which considers plagues like smallpox as the “invisible bullets” and endorses the idea that “God protects his chosen people by killing off untrustworthy Indians”(Stephen Greenblatt, Shakespearean Negotiations, 36). By the same token, however, it is also true that despite his orthodox religious faith, Harriot was rumored to be atheist, simply because he was a typical Renaissance man equipped with the proto-modern but miraculously encyclopedic knowledge of mathematics, cartography, optics, and navigational science. As Christopher Marlowe pointed out, Harriot followed In the footsteps of Moses as a juggler. Therefore, the second chapter argues that Ishmael Reed’s postmodern metafiction Mumbo Jumbo(1971), which features an imaginary anti-plague “Jes Grew” and redefines Moses not only as a sorcerer but also as the prophet of Voodoo Jazz, could well be interpreted as an African American critique of European logocentric colonialism.

    The third chapter examines Charles Brockden Brown’s Arthur Mervyn or, Memoirs of the Year 1793(1799–1800), the archetype of American pandemic fiction featuring the yellow fever that conquered Philadelphia in 1793. What with John Edgar Wideman’s postmodern novel like Philadelphia Fire(1990) and what with Samuel Otter’s comprehensive study Philadelphia Stories(2010), Arthur Mervyn is reconfigured now as a postcolonial Gothic Romance ending up with an interracial marriage between the Scottish American protagonist and the Jewish Portuguese woman Achsa Fielding described as “unsightly as a night-hag, tawney as a Moor, the eye of a gypsey”(Arthur Mervyn, 230).

    The fourth chapter starts with a reading of Sakyo Komatsu’s pandemic novel Virus: The Day of Resurrection(1964), which dramatizes the way a deadly bioweapon, MM-88, based on microbes collected by satellites in outer space in 1963 and 1964, paves the way for not only a world-wide epidemic initially known as the “Tibetan Flu” but also the total nuclear war. This novel gave transpacific impacts upon the post-apocalyptic imagination of Michael Crichton’s The Andromeda Strain(1969) and Junot Diaz’s The Brief Wondrous Life of Oscar Wao(2007), the hero of which, characterized as a typical nerd, convinces us of the rhetorical distinction between xenophobia and xenophilia at stake in the time of pandemic.

feedback
Top