The aim of this paper is to analyze the effectiveness of turnaround strategy in reinvigorating small regional businesses. Much of the previous research concerning this topic has been published in Europe and America, but Japanese research on this topic is still lacking. Presently, the regional small business is a very important component in regional stimulation due to the various techniques and skills these businesses possess. This paper studies the example of the Inoue Buddhist Altar Shop in Hikone City, a city renowned for its Buddhist altar industry. This particular shop’s major projects are the “chanto” project and the “Nana plus” project. The former is a product series offering café products applied with the shop’s traditional Buddhist altar lacquering. The latter presents a new style of Buddhist altar, the result of the collaboration of Hikone City’s Buddhist altar designers. As a result of these efforts, the Inoue Buddhist Altar Shop was well-publicized in the media, and the shop’s turnaround strategy became a success.
抄録全体を表示