Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
New Product Development in Financial Industries
Media Tangibility and Media Durability of Financial Products
Hidenori SATOTakahiro FUJIMOTO
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ジャーナル オープンアクセス

2013 年 12 巻 2 号 p. 63-70

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It is not suitable to apply characteristics used in service industries such as intangibility, simultaneity, heterogeneity, or perishability when analyzing financial products. When considering the property of media, financial products are intangible, although durable. Therefore, financial products are designed beforehand, and knowledge of product development research is applicable. Further, in financial product development, lead-time reduction and communication are even more critical than tangible products.
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© 2013 Global Business Research Center

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
https://creativecommons.org/licenses/by/4.0/
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