Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
How are we keeping “Who are we?”
Organizational identity of FUJIFILM
Yosuke Fukushima
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2018 Volume 17 Issue 2 Pages 45-56


Existing research often cites continuity as a characteristic of organizational identity. In today’s world of dramatically changing business environments, however, how are organizations to maintain continuity? This paper uses text mining to analyze 14 years of annual reports, from 2002 to 2014, of FUJIFILM Holdings Corporation to understand changes in characteristic terms. Results showed that even as the market for FUJIFILM’s primary business, photographic film, shrunk dramatically, the term “film” continued to be used in various contexts, and the meaning of the term updated in response to changes in the company’s business structure. The company’s management used this process to deliberately keep continuity in an effort to maintain organizational identity.

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© 2018 Yosuke Fukushima. This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
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