The strength of an opinion leader's supporters
2018 年 17 巻 6 号 p. 241-250
詳細
2018 年 17 巻 6 号 p. 241-250
Watts and Dodds (2007) showed that in a simulation, supporters of opinion leaders have larger influence than opinion leaders themselves. In this paper, a case analysis was done of an anonymous housewife who created a network and acquired supporters on a social network and then started an apparel brand. The analysis revealed that influence strengthens by having both (a) a network centered around an opinion leader and (b) a complete network with six hardcore fans acting as supporters.
