Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
The birth of Japanese whisky
A case of Suntory
Yuki MitomiYoungkyo SuhHidenori Sato
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2020 Volume 19 Issue 1 Pages 1-11


Japanese whisky now ranks as one of the five major whiskies in the world, but how did it come about? Suntory, which has won several prizes in international competitions since the beginning of the 21st century, was making many types of component whisky in the 1980s, when it was trying to deal with diversifying consumer needs and suffered from declining whisky sales. Ironically, these various malts led to the production of many high-quality blended whiskies, which are now winning prizes in international competitions.

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© 2020 Yuki Mitomi, Youngkyo Suh, and Hidenori Sato. This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
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