The development productivity dilemma

Managing the flow of a series of new products

Abstract

In recent years, we have been observing a rise in cases of continuous development projects. However, if we try to improve development productivity using the data and development knowhow that we have accumulated, it then becomes difficult to use this to expand product functions. In fact, a “development productivity dilemma” actually exists, in which it is difficult for each product to have both improved development productivity and expanded product functions. In the case discussed in this paper, however, the company sacrifices development productivity to expand the product functions of a particular product and then applies this to streamlining and simplifying subsequent products. In other words, the development productivity dilemma was overcome by managing the flow of a series of new products.