Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
An Analysis of Organizing Process of R&D Projects
Multi-agent Simulation and Case Study
Kenichi KUWASHIMANobuo TAKAHASHIMasaki TAMADA
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JOURNAL OPEN ACCESS

2005 Volume 4 Issue 2 Pages 9-20

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Abstract

The purpose of this paper is to analyze the organizing process of research projects, which affect the performance of research and development (R&D) crucially, by using agent-based simulation and case study. We develop a multi-agent simulation model that contains two types of R&D style: Japanese pharmaceutical companies' style and Merck's style. Simulation result proves that the senior managers observed in Merck possessing strong communication capabilities, whom we call “HWCM (Heavy-Weight Communication Manager)" in this paper, enhance initial start-up of projects. Furthermore, we study the case of Merck again and try to show the effect of HWCM on high R&D performance of Merck.

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© 2005 Global Business Research Center

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
https://creativecommons.org/licenses/by/4.0/
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