Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
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Volume 4, Issue 2
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  • An Analysis of Organizing Process of R&D Projects
    Multi-agent Simulation and Case Study
    Kenichi KUWASHIMA, Nobuo TAKAHASHI, Masaki TAMADA
    2005 Volume 4 Issue 2 Pages 9-20
    Published: April 25, 2005
    Released on J-STAGE: March 14, 2013
    DOIhttps://doi.org/10.7880/abas.4.9
    JOURNAL OPEN ACCESS
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    The purpose of this paper is to analyze the organizing process of research projects, which affect the performance of research and development (R&D) crucially, by using agent-based simulation and case study. We develop a multi-agent simulation model that contains two types of R&D style: Japanese pharmaceutical companies' style and Merck's style. Simulation result proves that the senior managers observed in Merck possessing strong communication capabilities, whom we call “HWCM (Heavy-Weight Communication Manager)" in this paper, enhance initial start-up of projects. Furthermore, we study the case of Merck again and try to show the effect of HWCM on high R&D performance of Merck.
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