The Visual Identity of Okayama Prefectural University

Abstract

Since the introduction of the independent administrative institution system, each national university faces the challenge of building a new image. At Okayama Prefectural University, a VI (visual identity) renewal project was initiated in 2006 (Heisei 18), with implementation to begin in April 2007 (Heisei 19). In constructing this new VI, the University faces the challenge of making its unique characteristics as a regional, moderately sized public university visible, and also of creating a new image. To transmit this image and cause it to take root, the university must develop appropriate application items and must practice effective communication. This work discusses a case study in which the campus instructional staff center, within a limited time frame and on a limited budget, attempted to construct and apply a VI.