We analyzed the relationship between results data, obtained through a resident satisfaction survey, and population data taken from basic resident registries. The results of this analysis are as follows. There was a strong correlation between resident satisfaction and population change, a weak correlation between Civic Pride and population change. Each of the factors “image”, “friendliness” and “lifestyle convenience”, “Cost of living” was positively correlated with population growth, while the factors “quietness/security” and “nature/sightseeing destination” were negatively correlated. There was a positive correlation between “Pride of city” and population change, a negative correlation between “Network of many acquaintances” and population change.