2023 Volume 88 Issue 808 Pages 1950-1960
This study focused on outdoor advertisements in Kawagoe City, Saitama Prefecture, that are not explicitly defined as norms, but have implicit rules based on the “sense of appropriateness” of people who are involved in urban development. In this study, the factors of the “sense of appropriateness” and the process of cultivating it were clarified. As a result, nine types and evaluation criteria based on the “sense of appropriateness” for the signage design were identified. In addition, the “sense of appropriateness” has been fostered through community development activities and has been changing with the times.
