The purpose of this study is to clarify the characteristics of rural migrants who intend to continue residency. As a result of analysis, 7 factors of “To be good at something”, “No worries to current life and future”, “To work on something positively or ambitiously”, “Having enough time to help each other with family and friends”, “Feeling the growth of the family”, “Regional characteristics of Furano City such as natural environment, compact city or moderate convenience in life” and “Feeling proud to live in Furano City” are identified as characteristics of rural migrants who intend to continue residency.
