消費者の購買地選択行動よりみた商店街の配置に関する研究 : (その 1) 消費者の購買地選択行動

抄録

The object of this study is Retail Location through social scientific approach. In this study, the author is going to make chear the mechanism of choice behavior of shopping places through Marketing and Behavioral Science, analyzed the conflict among several shopping centers in time series, and planned Retail Location in the large area. In this part, the author explained the characteristic of the choice behavior of shopping centers by his study through the reference papers and the results of his own data for investigation. The study through the reference papers is divided into three parts. One is the theory of the construction of retail, another is the theory of trade area of shopping centers and the other is the theory of buying behavior. The survey through author's own data is divided into two parts. These are the patterns of users of shopping center and patterns of judgements of users.