日本建築学会技術報告集
Online ISSN : 1881-8188
Print ISSN : 1341-9463
ISSN-L : 1341-9463
建築経済・住宅問題
命名権ビジネスから見る都市の潜在資源量
昆 慎一石坂 公一
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ジャーナル フリー

2009 年 15 巻 29 号 p. 305-308

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Naming rights is new merchandise that can sell without cost. It will help to improve the management of cities. Using an equation that set up after the rate of television commercial, it was judged that advertising value of many things, and it was found that there were many potential resources in cities.
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© 2009 日本建築学会
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