地域工務店が販売する一般住宅の商圏の拡大可能範囲に関する検討

抄録

In this study, we analyzed the range of business areas where business profitability could be secured when selling “branded houses” using regional materials. The general administrative expense ratio of 5% or more, which is a condition for securing profitability, was satisfied when the distance from the town S to the site was about 100 km. In addition, the profitability of the entire brand housing new construction business could be ensured when one out of three buildings or three out of five were constructed outside of the town. The distance from town S to the site was about 125 km.