抄録
The coffee plantation area in Banyuwangi has great potential to be developed into an experience-based educational tourism destination. This study aims to analyze the potential of the area through qualitative and quantitative analysis approaches, as well as identify existing opportunities and challenges. The results of the analysis show that Banyuwangi has advantages in the form of extensive coffee plantation land, unique local coffee processing processes, and increasing tourist interest in the concept of education-based and sustainable tourism. The main opportunities identified include the development of educational tourism, the potential for an organic coffee market, the creation of zero-waste coffee products, branding innovation, and the processing of coffee derivative products. However, this area also faces challenges, such as climate change, limited technology, dependence on middlemen, and domestic and international market competition. The proposed development strategies include increasing farmer capacity, implementing sustainable agricultural technology, digital promotion, and cross-sector collaboration. With proper management, coffee educational tourism in Banyuwangi can become a leading icon that not only drives the local economy but also supports cultural and environmental preservation.
