The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
Research on Frozen Vegetable Export Enterprise an industrial Organization Theory Approach
Masaya KIKUCHI
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2006 Volume 15 Issue 2 Pages 51-59

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Abstract
The purpose of this paper is to clarify deficiencies in existing research on the frozen vegetable export enterprise market in China. This paper presents an analysis from the viewpoint of the theory of industrial organization, clarifying the following points. First, because previous research has concentrated on a specific field in early research, a view of the entire structure of the industry is lost. Due to this, neither policy proposals nor the policy assessments have been have been undertaken as of yet. Second, there has been little research undertaken regarding industry channel leaders. The research concludes that the researcher and the research consortium should increase information exchange and discussion in a manner toward addressing these research deficiencies in the future.
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© 2006 The Agricultural Marketing Society of Japan
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