The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
Volume 15 , Issue 2
Showing 1-23 articles out of 23 articles from the selected issue
Paper
  • SungGak KIM
    Type: Paper
    2006 Volume 15 Issue 2 Pages 77-87
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    The Japanese short horn cow has long been a minor product in the Japanese beef market. However, recently it is attracting attention due to characteristics of safety and multiple functions. This phenomenon is directly related to a change of perception on beef quality after the BSE issue. This paper analyzes the role and problems of the short horn cow tie-up of direct sales in the livestock and meat distribution system, noting a transformation process from the use-value of short horn cows to a quality assessment, which is to say, a social reevaluation of the use-value of short horn cow production. The examination and analysis focuses on: (1) the relationship between the use-value and the quality of the short horn cow; (2) the present conditions and product characteristics of the short horn cow; (3) the structure of short horn cow tie-up direct sales and factors affecting the success of the tie-up direct sales; and (4) the beef quality evaluation standard reflecting the change of perception on use-value & quality.
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  • Shuyan SUI, Hiroshi SAKAZUME, Izumi IWAMOTO
    Type: Paper
    2006 Volume 15 Issue 2 Pages 88-96
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    Cost increases in frozen vegetable processing ventures have arisen due to new quality control systems established in response to the pesticide residue problem in China. This paper focuses on the main factors of these increased costs and the measures to absorb these by business ventures. First, the research notes that while quality control systems have been implemented by vegetable producing ventures in the Laiyang region of China, some ventures still collect vegetables through village committee systems in a manner similar to that preceding the pesticide residue problem. Second, the research identifies the increased costs arising with the quality control systems as centered on personnel expenses, inspection costs, and plantation management. In order to absorb these increased costs, ventures have cut the self-control plantation by changing them to contract plantations, enlarged their exporting scale and developed new foodstuffs, especially seasoning products.
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  • Fumie TAKANASHI, Izumi IWAMOTO
    Type: Paper
    2006 Volume 15 Issue 2 Pages 97-106
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    In Vietnam, the small scale of farms and problems concerning the marketing of fresh farm produce has resulted in undeveloped vegetable production, especially in provinces remote from consuming regions. Recently, however, agricultural cooperatives located in those regions are trying to introduce and expand vegetable production through contracts with food processing companies for production of ingredient vegetables. The aim of this paper is to identify the factors in the formation of such areas through a case study of a cooperative in Nam Cuong (Nam Dinh province, Vietnam). The study shows that farmers of the Nam Cuong co-op, after commencing contract production of vegetables, were able to improve the stability of farm management and increase incomes, while also improving the land-use efficiency of each farm. The research identifies the following factors for success', proximity of Nam Cuong co-op to the processing company; a level of experience in producing commercial crops like peanuts and potatoes; Nam Cuong co-op taking the lead in development of infrastructure in the production area; and strong cooperation between government, agricultural co-ops, and food processing
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  • Hai HOANG, Akira NAKAYASU
    Type: Paper
    2006 Volume 15 Issue 2 Pages 107-119
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
Working Paper
  • Yulian SHEN
    Type: Working Paper
    2006 Volume 15 Issue 2 Pages 123-127
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    Rice distribution in China has taken on new characteristics since 1998. This paper reports on an investigation regarding the present conditions of rice sales in the Yanbian Korean Autonomous Prefecture in Jilin Province, a traditional rice production area in northeast China, undertaken in September 2004. The investigation focuses on the farmers and retail markets surrounding Yanji City, surveying eight farm households from three villages. The investigation identifies three types of rice sales by farmers! sales by small production farmers without a detailed sales plan; sales by middle production scale farmers on the basis of a plan; and sales by organizations in cooperation with farmers who own rice processing factories.
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  • Hiromi TOKUDA
    Type: Working Paper
    2006 Volume 15 Issue 2 Pages 128-133
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    This paper clarifies the industrial structure of the wine industry in France through a case study of Alsace district, in which small-scale family-operated businesses account for a large proportion of production. In the grape farming sector, while small-scale part-time farm households dominate numerically, middle-scale family farms account for the majority of production. In wine brewing, in a somewhat different combination, while' small-scale family-run businesses likewise constitute a majority, a small number of large brewers, such as enterprise brewers and large cooperatives, account for the largest production share. This means that the majority of grapes produced in the area circulate from small and medium-sized farm to large-scale brewers.
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  • Azusa NESHI, Kazutsugu OSHIMA
    Type: Working Paper
    2006 Volume 15 Issue 2 Pages 134-137
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    While export of frozen vegetables from China to Japan had increased from the latter half of 1990's, the pesticide residue problem of 2002 reduced this amount. Although Chinese enterprises improved their production systems, the risk associated with Chinese produce could not be completely eliminated by these actions. This paper shows the case of a Taiwanese company which adopted a successful risk management strategy by maintaining production footholds of frozen green soybeans in China and Taiwan. The company adopted production systems matching the situation in each area and was able to maintain two production footholds by expanding planted acreage, reducing labor costs through mechanization and identifying a different customer base for each production foothold.
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  • Hideaki JINDAI, Satoshi ISHITSUKA
    Type: Working Paper
    2006 Volume 15 Issue 2 Pages 138-143
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    Since the 1990's, the importation of konnnyaku product from China to Japan has been increasing remarkably. For the same period, the comsuption of konnyaku product has been reducing. So, konnyaku manufacturres in Japan gets into managemental trouble, just now. One of the konnyaku manufacturres in Japan starts on the strategy of product differentiation by 'namaimo-hou', the special process for mashing Konnnyaku potate and manufacturing Konnyaku product. While the comsuption of special Konnyaku product -made in 'namaimo-hou- was very low in the past, it has been increasing slowly in the last 10 years. But, actual supply quantity is shorter than the potential demand of its product, owing to imperfection of supplier system. The advanced manugfacturres changes material procurement behavior, and the process for manufacturing product. They can diffferntiate their product from imported one, and one made by other manufacturres in Japan. And, they can sell their product at the profitable price.
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  • Akira ISHIDA, Shigeki YOKOYAMA, Takashi HOSODA
    Type: Working Paper
    2006 Volume 15 Issue 2 Pages 144-148
    Published: December 31, 2006
    Released: December 09, 2019
    JOURNALS FREE ACCESS
    This article clarifies the impact of positive and negative economic shocks, social capital, and livestock production for own consumption on household food security for the poor in South Africa. Results based on quantile regression clearly suggest that economic shocks affect food security for the poor.
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