The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
Paper
Scallop Circulation and the Realities and Functions of Home Brokers : The Aomori Prefecture Hiranai-cho Fishery Cooperative
Shaomin HUANGMamoru OKABEYoshio MASUI
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2009 Volume 18 Issue 3 Pages 35-39

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Abstract
This paper clarifies the form and the features of the scallop marketing channel. The feature of scallop circulation system is that both home brokers as well as general marine products brokers exist. Distribution of scallop products includes two stages: that of the consuming region market as well as that of the home market. Those who buy at the home market in effect buy the scallop from the fishery prefectural cooperative through the home brokers, and are selling over to the consumer base market and the food company. The field investigation clarifies the features and functions of the home brokers.
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© 2009 The Agricultural Marketing Society of Japan
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