国内青果物産地における量販店GAP導入・進展の影響に関する考察 : 北海道とうや湖農協を事例に

抄録

This paper examines the introduction and effects of a Retailer's GAP in agricultural marketing of vegetables, in a case study in Toya Agricultural Cooperative, Hokkaido, Japan. The research is justified on the basis that GAP has been spreading since the mid-1990's in Europe and the 2000's globally, all so as to ensure safety of agri-food systems, from producers to consumers. In Japan, as well, the GAP has been rapidly introduced since the mid-2000's. In this research, retailer's GAP refers to the retailer's own standard, with some retailers starting to use Retailer's GAP in distributing product from the mid-2000's. Therefore it will be necessary for producers to practice Retailer's GAP in marketing. This study shows that introduction of Retailer's GAP has resulting in increasing the amount of vegetables labeled 「YES!clean」 for large-scale retailers, however the effect of Retailer's GAP on the increase in prices is not clear. Finally, as part of this system, retailer required the producer to certify GLOBALGAP.