農業市場研究

論文

新チーズ対策の特徴と生乳需給への影響

清水池義治

原稿種別: 論文
2012 年 21 巻 2 号 p. 1-8
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_1

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This paper aims to prove that a new cheese program has a policy meaning similar to the deficiency payment system for raw milk for butter and dried skim milk and to consider whether there is any influence of this program on raw milk supply and demand. The deficiency payment system is the most important dairy farming policy in Japan and issues subsidies to guarantee the management of dairy farmers who produce the raw milk. The point that had been changed by the new cheese program compared with the previous program is a quantity issue, rather than an expansion issue, with the added element of stabilization of the dairy farming management and usage programs being unified to include cheese so. If the new program makes the past program with a main objective of a domestic cheese production increase short-term, it will be a new "bedrock" that supports dairy farming management through the use of cheese. However, it is not easy for to achieve the policy purpose of the program with the current milk price level for cheese and the supply and demand trends.

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国内青果物産地における量販店GAP導入・進展の影響に関する考察 : 北海道とうや湖農協を事例に

橋本直史

原稿種別: 論文
2012 年 21 巻 2 号 p. 9-19
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_9

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This paper examines the introduction and effects of a Retailer's GAP in agricultural marketing of vegetables, in a case study in Toya Agricultural Cooperative, Hokkaido, Japan. The research is justified on the basis that GAP has been spreading since the mid-1990's in Europe and the 2000's globally, all so as to ensure safety of agri-food systems, from producers to consumers. In Japan, as well, the GAP has been rapidly introduced since the mid-2000's. In this research, retailer's GAP refers to the retailer's own standard, with some retailers starting to use Retailer's GAP in distributing product from the mid-2000's. Therefore it will be necessary for producers to practice Retailer's GAP in marketing. This study shows that introduction of Retailer's GAP has resulting in increasing the amount of vegetables labeled 「YES!clean」 for large-scale retailers, however the effect of Retailer's GAP on the increase in prices is not clear. Finally, as part of this system, retailer required the producer to certify GLOBALGAP.

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中国における日本向け冷凍野菜の輸出価格高騰の一因に関する考察

菊地昌弥, 竹埜正敏, 佐藤敦信, 船津崇

原稿種別: 論文
2012 年 21 巻 2 号 p. 20-28
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_20

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The purpose of this paper is to clearly outline the issue of the rising prices of the frozen vegetables exported to Japan and to identify the reason for the increase in export prices of Chinese produce with a view to the cost items related to residual pesticides. Through review of the statistical data and reports by the exemplar company, the following points were clarified. First, the prices of the frozen vegetables exported to Japan are confirmed to be rising with all the products listed in the statistical data. This is, thus, positioned as a general trend. Second, the hike in Chinese export prices is not due to securing profits but due, in part, to increases in procurement, processing, and personnel expenses. As for the impact of the costs related to residual pesticides arising from the changes in export environments, which is our research group's interest, only slightly more than 10 percent of the hike in the export prices is attributed to the inspection cost, which is the highest cost item among all items.

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合併農協における販売事業の再編過程 : JAフルーツ山梨を事例として

徳田博美

原稿種別: 論文
2012 年 21 巻 2 号 p. 29-35
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_29

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The reorganization of sales business in a combined agricultural cooperative is analyzed in a case study of JA Fruit Yamanashi, which is a large-scale agricultural cooperative established by combining multiple small-scale agricultural cooperatives. As there are both differences of various fruit farming styles and the histories and management styles of the sales businesses among the former agricultural cooperatives, as well as in the commercial characteristics among the included fruits, it is difficult to reorganize every sales business uniformly. On this basis, there are several scales of the sales units that coexist. Integration of the sales units lags behind those areas where products have a dominant brand and also those fruits which have a large price gap among the former agricultural cooperatives and which have various marketing strategies.

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都市近郊野菜産地における多様な出荷チャネルと農家の経営戦略との関係 : 広島市白木町を事例として

太田ひかり, 細野賢治, 山尾政博

原稿種別: 論文
2012 年 21 巻 2 号 p. 36-42
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_36

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Suburban agriculture has been important for supplying the fresh food to the city. But, changes in the distribution environment make the agricultural production base more delicate. This study examines the case of a vegetable producing area of Shiraki Town in Hiroshima City which has various channels of vegetable shipment, analyzing the relation between various shipment channels and farmer management strategies for maintenance of suburban agriculture. Three main shipment channels operate in Shiraki Town: the local shipper "MESSEN," the large scale vegetable farmer channel and the agricultural co-operative's direct connection. Each has cooperated in vegetable distribution with the others, and each can be matched to various needs of specific vegetable farmers' shipments.

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最近の欧米におけるAFNs研究をめぐる論点 : 地産地消検討の視点

安藤光義

原稿種別: 論文
2012 年 21 巻 2 号 p. 43-48
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_43

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This paper reviews studies on Alternative Food Networks in Europe and North America and identifies the characteristics of their academic trajectories and contexts, which will enable us to rethink the same practices in Japan. European studies have focused on rural development policy, whereas those in North America have strong links to the social movements. The origins of both are similar and key concepts deployed in their researches are social embeddedness, trust and place or territory.

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ながいも産地における輸出戦略の再編

石塚哉史

原稿種別: 論文
2012 年 21 巻 2 号 p. 49-54
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_49

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This paper focuses on the actual condition of the marketing battle in an export destination, through investigating Aomori and Hokkaido. Specifically, the research analyzed the present conditions regarding market reservations in an export destination by Chinese yam producing areas. The findings indicate, first, that the selling continued in the Taiwan market of Hokkaido, while Aomori was to develop the U.S. market as a new channel. Secondly, the producing areas made it the problem to limit the customers in the exporting country.

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台湾りんご市場と我が国産地流通主体の輸出対応の現段階 : 青森県りんご産地商人の事例を中心に

成田拓未

原稿種別: 論文
2012 年 21 巻 2 号 p. 55-61
発行日: 2012/09/30
公開日: 2020/06/22

DOIhttps://doi.org/10.18921/amsj.21.2_55

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This paper clarifies the export behavior of distributors in production districts under the existing circumstances of the Taiwan apple market through a case study of an apple merchant in Aomori prefecture. The expansion and abolition of import quota and tariff reduction in Taiwan diversified breeds and the quality of apples from Japan. Apple merchants in Aomori prefecture form a peak of shipment at December by combining the characteristics of Taiwan apple market with that of apple breeds. Thus, some equalization of the monthly shipment amount is enabled while leaving the typical character of apple production district merchants making much of the long term sale. The existing circumstance of the Taiwan apple market presses the typical shipment behavior of apple production district merchants for some change.

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