This paper focuses on LT company's Chinese domestic sales strategies. The LT company, which handles frozen processed soy products, is a local subsidiary of the food processing company F-Corporation and was founded in Laiyang city, Shandong province in China in 1995. At first, the LT company exported frozen processed soy products such as tofu, soy milk skin and rice cakes wrapped in fried tofu, only to Japan. However, at present, LT company is rapidly increasing its sales of frozen processed soy products in China, South Korea and Southeast Asia. Its major sales strategies include: selection of high quality soybeans; expanding sales to Japanese restaurants in Asian markets; the development of new products such as vegetables and meats wrapped in fried tofu; and targeting specific markets such as Chinese-style hot-pot restaurants.
