In this paper, we examined the influence of modern Taiwanese food culture changes on marketing strategies of Japanese food companies, using Taiwan House Foods marketing strategies, especially product strategies. In Taiwan, in addition to its own local food, Japanese food such as sushi has become popular, and a diverse food culture has been accepted. Furthermore, the Japanese era has created a condition in which Japanese culture is easily accepted, and a market in which it is relatively easy for Japan to standardize marketing strategies. However, in recent years, the health consciousness of the people has increased in Taiwan, the population of food eaters has increased, and the food culture is changing. Along with this, Taiwan House Foods' product strategy has become complex, from consistent standardization to adaptation of product strategy in some markets. Through this combination, an increase in market share was achieved.
