抄録
The wholesale market in Japan remains a primary vegetable sales channel, but in response to external environmental changes, transactions in the wholesale market are increasingly complex. The present research examines the buyer-seller relationship so as to capture the actual state of buyers’ transactions in the wholesale market. A questionnaire survey of 74 cabbage and lettuce buyers was undertaken regarding response to unpredictable obstacles occurring in the Ota market of the Tokyo Metropolitan Central Wholesale Market, Japan. The major findings of the research are that diverse buyers enable cooperation within and outside the market and that the buyers’ correspondence with their customers enables the wholesale market to deal with unpredictable obstacles.
