抄録
The purpose of this study is to clarify the logic of sales channel policy applied to the e-commerce market of agricultural producer organizations in Japan. The conclusions are as follows. Large scale producer organizations that can bear the cost of sales often accept closed channel policies, with small scale producer organizations that cannot bear the cost of sales opt for open channel policies in order to be able to sell efficiently and avoid trading risks. Regarding direct sales channels and distributor channels, these operate to supply in the range of their product. The number of items for distributor channels is less than direct sales channels because distributor channels includes product assortment. On the other hand, for retailer channels, under a condition of high competition, the agricultural producer organizations that recognize shortages in assortment often procures items from manufacturers located in neighboring areas．
