抄録
The objective of this paper is to investigate the successful cases of village-based rural tourism in Korea. This paper particularly focuses on distinguishing between the villages with regard to their programs for rural tourism and the existence of a leader for their rural tourism activities. We conducted our field work in Village A of the North Chungchong Province and Village B of the Kyounggi Province in Korea. In both cases, we discovered that diversified experience programs based on local resources such as abundant natural environment and traditional rural music are provided and the leaders of rural tourism are devoted to the rural tourism activities and are independent of the role of the top administrator in their own local authority. Further, we discovered that the number of tourists visiting each village increases every year.
