産地における担い手構造の変化と今後の課題

抄録

Cooperative marketings in fresh vegitables and fruits become hard to maintain the organizations as they were, because of the two main changes in farm management behavior. First, leading farmers become to compare the performance between cooperative marketing and others, then put it into the process of making choices. Second, aged farmers with no successors grow to give up the idea to adopt such new technics as proposed by cooperative marketing for gainning higher prices.
Those changes, which have been caused through changes of their management norms and fandmental management policies, make cooperative marketings placed under pressure to improve their systems. But it can't be expected to do so without appropriate systematic changes. For this reason, cooperative marketings make a scrutiny into their systems and try to reorganize themselves toward increasing flexibility with each way. For the present, we can point out that there are two notable reorganizing patterns in cooperative marketings which depend on degree of farmer's diversification in each area.