農村計画学会誌
論文
農山村地域における地域活性化を目指した実名SNSの普及
-類型化による潜在的利用者への接近法-
衛藤 彬史星野 敏鬼塚 健一郎橋本 禅
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32 巻 (2013) 4 号 p. 499-506

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In recent years, attempt of local SNSs (social networking services) has been spreading in Japan. However, there are some cases unsuccessfully. And, because of regional individuality and diffusion level, problems in this attempt are different. Then, this paper focuses on diffusion process introducing “real name” SNSs for rural communities. Taking intervening activities from the outside regarding one of the most important factors as an example, objects are segmented according to intent to use SNS and willingness to information transmission. A segment adopting innovation early and its individuality become clear. In addition, it is suggested that the direction of effective intervening activities at each segment.

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© 2014 農村計画学会
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