農村計画学会誌
Online ISSN : 1881-2309
Print ISSN : 0912-9731
ISSN-L : 0912-9731
論文
中国湖北省農村地域におけるインターネット利用意思の規定要因
-総合技術受容モデルによる分析から-
包 薩日娜星野 敏橋本 禅清水 夏樹
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2014 年 33 巻 1 号 p. 54-62

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With the development of ICT technology, Internet will play a vital role in the rapidly growing rural China. Internet is capable to delivers information to rural residents at anytime and anywhere. However, user acceptance of Internet is an important problem to the successful implementation of Internet development. Thus, there is a need to study the factors that affect user intention to use Internet, based on the unified theory of acceptance and use of technology (UTAUT). In this study, a questionnaire survey of the residents of three villages in Hubei province of China has been carried out. The results indicate that performance expectancy, social influence, facilitating conditions, and enjoyment expectancy of learning have significant effects on the behavioral intention to use Internet. In addition, uneasiness of learning also influence the behavior of users. We also found that gender differences moderate the effect of facilitating conditions on Internet usage intention; age differences moderate the effects of performance expectancy and facilitating conditions on Internet usage intention; occupation differences moderate the effect of performance expectancy on Internet usage intention.

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© 2014 農村計画学会
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