Consumer Preference Analysis of Quality and Price of the Offset Credit

Abstract

In this study, we analyze the value determinants of the quality of offset-credit through structured questionnaire survey on the general consumer preferences. In addition, the study is also focused on how consumer's personal attributes and their environmental awareness level (energy-saving activity, eco-friendly purchase behavior, and sensitiveness to environmental information) influence the determinants. The objective of this study is to propose an effective and appropriate consumer-based carbon offset scheme.