Analysis on Environmental Value and Influence Factors for Low-Carbon Tours Using CVM

Abstract

In this paper, willingness-to-pay(WTP)s for low-carbon-oriented tours were analyzed based on a questionnaire survey. The survey revealed that: the estimated WTPs tend to be larger according to awareness of environment and tourism-based regional development, and frequency and extent of the travels; multi regression analysis showed that attribute of male, older than 60years, and much weight in travel costs give negative effects, while consciousness for environment, history, culture, promotion of tourist sites and awareness for renewable energy give positive effects. Therefore this indicated tourism policies with respect to these factors would be important.