Study on the Relationship between Installation Position of Exhibit Sign and Visitor Behavior in the Zoo

Abstract

In this study, the role of "environmental education" with the zoo was investigated. Exhibit sign is an important tool to enrich this role. Therefore, It was examined the following content. 1）Relationship of the installation position of exhibit sign and the visitor behavior. 2）Interests of visitor against exhibit sign. In Kanazawa zoo, investigation was carried out by changing the installation position on the 3 patterns of the exhibit sign. Interests of visitor against exhibit sign were investigated by using to interview. As a result, it was indicated that the visitor has a high interest in the exhibit sign and the visit behavior varied with the installation position of exhibit sign. From the above, it was possible to obtain useful knowledge that help to improve environmental education function of the zoo.