Content and Sentiment Analyses on Cool Biz Using Newspaper Coverage

Abstract

This study aims to explore both emotion of citizens and the content of newspapers coverage regarding the Cool Biz campaigns, which is the recognition of the government topdown approach in terms of climate change measures. The study employed contents and sentiment analyses. The result indicates the reports related to Cool Biz were focused on economics and politics because it relies on government led demands. Additionally, sentiment analysis showed that all values was negative, while the fact does not necessarily indicate a negative from the viewpoint of behavioral changes related to the climate change communication.