Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership　― Pilot Trial ―

Atsushi Mizuno; Kenya Kusunose; Takuya Kishi; Jeffrey Rewley; Chisa Matsumoto; Yuki Sahashi; Mari Ishida; Shoji Sanada; Memori Fukuda; Tadafumi Sugimoto; Miki Hirano; Daisuke Yoneoka; Masataka Sata; Toshihisa Anzai; Koichi Node

doi:10.1253/circj.CJ-21-0944

This article has now been updated. Please use the final version.

Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership　― Pilot Trial ―

Atsushi Mizuno, Kenya Kusunose, Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Daisuke Yoneoka, Masataka Sata, Toshihisa Anzai, Koichi Node

Author information

Atsushi Mizuno
Department of Cardiovascular Medicine, St. Luke’s International Hospital [Japan]
Penn Medicine Nudge Unit, University of Pennsylvania [United States]
Leonard Davis Institute for Health Economics, University of Pennsylvania [United States]
Information and Communication Committee, the Japanese Circulation Society [Japan]
Kenya Kusunose
Department of Cardiovascular Medicine, Tokushima University Hospital [Japan]
Takuya Kishi
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Graduate School of Medicine (Cardiology), International University of Health and Welfare [Japan]
Jeffrey Rewley
Penn Medicine Nudge Unit, University of Pennsylvania [United States]
Chisa Matsumoto
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Cardiology, Center for Health Surveillance and Preventive Medicine, Tokyo Medical University [Japan]
Yuki Sahashi
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Cardiology, Gifu University Graduate School of Medicine [Japan]
Department of Cardiology, Gifu Heart Center [Japan]
Department of Health Data Science, Graduate School of Data Science, Yokohama City University [Japan]
Mari Ishida
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Cardiovascular Physiology and Medicine, Graduate School of Biomedical and Health Sciences, Hiroshima University [Japan]
Shoji Sanada
Information and Communication Committee, the Japanese Circulation Society [Japan]
Clinical and Translational Research Center, Kobe University Hospital [Japan]
Memori Fukuda
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Cardiology, Keio University School of Medicine [Japan]
Tadafumi Sugimoto
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Cardiology and Nephrology, Mie University Graduate School of Medicine [Japan]
Miki Hirano
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Nursing, Kameda Medical Center [Japan]
Daisuke Yoneoka
Graduate School of Public Health, St. Luke’s International University [Japan]
Masataka Sata
Department of Cardiovascular Medicine, Tokushima University Hospital [Japan]
Toshihisa Anzai
Department of Cardiovascular Medicine, Hokkaido University Graduate School of Medicine [Japan]
Koichi Node
Information and Communication Committee, the Japanese Circulation Society [Japan]
Department of Cardiovascular Medicine, Saga University [Japan]

Keywords: Journal article, Page view, Twitter

JOURNAL OPEN ACCESS FULL-TEXT HTML Advance online publication

Article ID: CJ-21-0944

DOI https://doi.org/10.1253/circj.CJ-21-0944

The final version of this article is now available: Vol. 86 (2022), No. 4 pp. 715-720

Details

Abstract

Background:The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.

Methods and Results:We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]).

Conclusions:This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.

Corresponding author

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