Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress　― “Tweet the Meeting” ―

Atsushi Mizuno; Jeffrey Rewley; Takuya Kishi; Chisa Matsumoto; Yuki Sahashi; Mari Ishida; Shoji Sanada; Memori Fukuda; Tadafumi Sugimoto; Miki Hirano; Koichi Node

doi:10.1253/circrep.CR-21-0063

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Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress　― “Tweet the Meeting” ―

Atsushi Mizuno, Jeffrey Rewley, Takuya Kishi, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Koichi Node

Author information

Atsushi Mizuno
Department of Cardiovascular Medicine, St. Luke’s International Hospital [Japan]
Penn Medicine Nudge Unit, University of Pennsylvania [United States]
Leonard Davis Institute for Health Economics, University of Pennsylvania [United States]
Information and Communication Committee, The Japanese Circulation Society [Japan]
Jeffrey Rewley
Center for Health Equity Research and Promotion, Crescenz VA Medical Center [United States]
Takuya Kishi
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Graduate School of Medicine (Cardiology), International University of Health and Welfare [Japan]
Chisa Matsumoto
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiology, Center for Health Surveillance & Preventive Medicine, Tokyo Medical University [Japan]
Yuki Sahashi
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiology, Gifu University Graduate School of Medicine [Japan]
Department of Cardiology, Gifu Heart Center [Japan]
Department of Health Data Science, Graduate School of Data Science, Yokohama City University [Japan]
Mari Ishida
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiovascular Physiology and Medicine, Graduate School of Biomedical and Health Sciences, Hiroshima University [Japan]
Shoji Sanada
Information and Communication Committee, The Japanese Circulation Society [Japan]
Center for Clinical Research and Innovation, Osaka City University Hospital [Japan]
Memori Fukuda
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiology, Keio University School of Medicine [Japan]
Tadafumi Sugimoto
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Clinical Laboratory, Mie University Hospital [Japan]
Miki Hirano
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Nursing, Kameda Medical Center [Japan]
Koichi Node
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiovascular Medicine, Saga University [Japan]

Keywords: Ambassadors, Annual congress, Twitter

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Supplementary material

2021 Volume 3 Issue 7 Pages 414-418

DOI https://doi.org/10.1253/circrep.CR-21-0063

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Abstract

Background:The relationship between Twitter ambassadors and retweets has not been fully evaluated for “tweet the meeting” activity.

Methods and Results:We collected data on the number of tweets and retweets during the Japanese Circulation Society’s (JCS) annual meetings in 2019, 2020, and 2021. After adjustment, JCS Twitter Ambassadors, selected by the JCS to increase the meeting’s visibility, increased the total number of retweets by 9%.

Conclusions:This is the first report on the numerical relationship between JCS Twitter Ambassadors and the total number of retweets during an annual congress. Original tweets by JCS Twitter Ambassadors increased the number of retweets, but retweets by influencers were more effective at stimulating social media engagement.

Corresponding author

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