Impact of Tweet Content on the Number of Retweets　― “Tweet the Meeting 2022” ―

Takahiro Suzuki; Atsushi Mizuno; Takuya Kishi; Jeffrey Rewley; Chisa Matsumoto; Yuki Sahashi; Mari Ishida; Shoji Sanada; Memori Fukuda; Tadafumi Sugimoto; Miki Hirano; Koichi Node

doi:10.1253/circrep.CR-23-0043

Rapid Communications

Impact of Tweet Content on the Number of Retweets　― “Tweet the Meeting 2022” ―

Takahiro Suzuki, Atsushi Mizuno , Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Koichi Node

Author information

Takahiro Suzuki
Department of Cardiovascular Medicine, St. Luke’s International Hospital [Japan]
Atsushi Mizuno Corresponding author
Department of Cardiovascular Medicine, St. Luke’s International Hospital [Japan]
Leonard Davis Institute for Health Economics, University of Pennsylvania [United States]
Information and Communication Committee, The Japanese Circulation Society [Japan]
Takuya Kishi
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Graduate School of Medicine (Cardiology), International University of Health and Welfare [Japan]
Jeffrey Rewley
Leonard Davis Institute for Health Economics, University of Pennsylvania [United States]
Chisa Matsumoto
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiology, Center for Health Surveillance and Preventive Medicine, Tokyo Medical University [Japan]
Yuki Sahashi
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiology, Gifu University Hospital [Japan]
Mari Ishida
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiovascular Physiology and Medicine, Graduate School of Biomedical and Health Sciences, Hiroshima University [Japan]
Shoji Sanada
Information and Communication Committee, The Japanese Circulation Society [Japan]
Clinical and Translational Research Center, Kobe University Hospital [Japan]
Memori Fukuda
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiology, Keio University School of Medicine [Japan]
Tadafumi Sugimoto
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiology and Nephrology, Mie University Graduate School of Medicine [Japan]
Miki Hirano
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Nursing, Kameda Medical Center [Japan]
Koichi Node
Information and Communication Committee, The Japanese Circulation Society [Japan]
Department of Cardiovascular Medicine, Saga University [Japan]

Keywords: Annual congress, Cardiology, Twitter

JOURNAL OPEN ACCESS FULL-TEXT HTML

2023 Volume 5 Issue 7 Pages 306-310

DOI https://doi.org/10.1253/circrep.CR-23-0043

Browse “Advance online publication” version

Details

Abstract

Background: Previous research has investigated the effectiveness of the “Tweet the Meeting” campaign, but the relationship between tweet content and the number of retweets has not been fully evaluated.

Methods and Results: We analyzed the number of tweets and retweets during the Japanese Circulation Society’s 2022 annual meeting. The ambassador group had significantly more session- and symposium-related tweets than the non-ambassador group (P<0.001), associated with the nubmer of retweets. Symposium-related tweets with figures generated more retweets than those without figures (mean [±SD] 3.47±3.31 vs. 2.48±1.94 retweets per tweet, respectively; P=0.001).

Conclusions: The study revealed that official meeting-designated Twitter ambassadors disseminate more educational content than non-ambassadors, and generated more retweets.

Corresponding author

Register with J-STAGE for free!