Multifaceted Verification and Analysis of the Process Leading up to the Establishment of the “Japan Kumano Cherry Association”

Abstract

More than eight years have already passed since Kumanozakura was recognized as the first new cherry species in 103 years. During this time, a variety of local initiatives have been undertaken. Among them, the establishment of the “Japan Kumano Cherry Association” was one of the major occasions. In working on regional revitalization, this kind of organizing movement is very helpful in other regions as well. Therefore, we will review the status of local efforts since the discovery of the new species, and further confirm the significance of the existence of the “Japan Kumano Cherry Association” as an organization. We will review the state of raising awareness of Kumanozakura and the establishment of the association from the initial stage, and report in detail, including the advantages and disadvantages of organization.