Proceedings of the Japanese Society for Cognitive Psychology
The 6th Conference of the Japanese Society for Cognitive Psychology
Session ID : O3A-01
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Host: The Japanese Society for Cognitive Psychology

The effects of nostalgia on Ad processing in television commercial
*Takashi Kusumi, Eriko Sugimori, Ken Matsuda
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Keywords: nostalgia, advertisement, memory
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[in Japanese]
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© 2008 The Japanese Society for Cognitive Psychology
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