Abstract
We made a survey with some age groups of women on the preference of seven-colored agar-agar jellies in terms of effective color combinaton. As the results, clear differences among age groups in their preference were recognized. Girls of 6 years' old, women of 20 years' old and 40-60 years' old preferred mainly red, white and green, respectively, as a dominant color and also preferred the multi-color combination with these dominant colors. While the color combination with white was widely preferred by every age groups, this combination with black was not accepted by any age groups as an effective color combination.