Abstract
The results of a survey on general images for Japanese, Western, and Chinese dishes by SD method and factor analysis are as follows:
(1) Five basic factors were sampled as the general image for Japanese dishes; “quality and familiarity,” “relish,” “dignity,” “nostalgia,” and “sex distinction and sweetness,” and for Western dishes; “quality and familiarity,” “dignity and taste,” “cheerfulness and invigoration,” “sweetness”and “tastefulness.”
Four basic factors were sampled as the general image for Chinese dishes: “quality,” “relish,”“dignity,” and “nostalgia.”
Five factors were sampled as the basic images for the three styles of dish: “quality,” “relish,”“dignity, warmth and coolness,” “nostalgia,” and “sex distinction and sweetness.”
(2) The study revealed how the factors above relate to Japanese, Western, and Chinese dishes, and as a result made it possible to classify the three cuisines.
