Abstract
Recently, due to mature society, work out policies that are conscious of the landscape resources, because of people’s awareness about the landscape is increasing. On the other hand, due to the development of smart devices and the expansion of use of social media, location data has rapidly increased. In order to create new attractiveness and value in the area, there is an increasing expectation for urban planning utilizing big data. by to comprehensively analyze texts and photographic images posted on social media, in this study, the authors are trying to analyze and evaluate landscape in tourist area from the point of view of tourists behavior.