抄録
This research studies on the social influences and public perception to aviation accidents and airlines. When an accident happens, the media usually exaggerates the consequences and people may worry about airline safety management, resulting in loss of passengers and social panic. We selected the TransAsia Airways GE222 Accident in Taiwan, which occurred on July 23, 2014 as a study case, and adopted event study method to observe stock price fluctuation and to find the relationship with the media index. Moreover, an online survey was conducted for Taiwanese people to investigate their perception about the airline considering different cases, but there was the GE235 Accident happened during our survey, so after hypotheses testing, the results show that respondents who participated in the survey before and after the GE235 Accident, are significantly different because the latter witnessed an accident again, their image, safety perception, trust and willingness to use are strongly affected.
