Behavioral Intentions Related to Mode Switching to Electric Motorcycles in Bali

抄録

This study aims to investigate the behavioral intention to switch to electric motorcycles (e-MCs) in Bali. Data from 473 local respondents in Bali were used for the analysis. Structural Equation Modeling was used to build a conceptual model of switching behavioral intention to e-MCs in Bali. The study-appropriate variables were based on research gaps identified by a comprehensive analysis of existing literature. As a result, this study proposes nine hypotheses that were analyzed based on the collected data. The analysis showed that only four of the nine hypotheses can be accepted with statistical significance. The study found that the intention to switch to e-MC is directly influenced by risk perception, effort expectation, environmental concern, social influence, and hedonic motivation. Further research should give attention to domestic and international tourists visiting Bali, as many tourists ride motorcycles during their stay in Bali.