民間企業による援農ボランティア制度の仕組みづくりと持続性

ダイハツ工業株式会社の「農えん結び」を事例に

抄録

This study clarifies the key elements of a farm volunteer–matching system operated by a private, non-agricultural company and the conditions for its sustainability. We conduct a case study of Daihatsu Motor Co., Ltd.’s “Nouen Musubi” project, based on interviews with the company’s project managers and representatives from five participating corporate farms. The project has secured sufficient motivated volunteers while effectively reducing the burden on participating farms. Key factors include strategic social networking service promotion, appropriate participation fees, a well-designed matching system, and careful farm selection. Regarding sustainability, major challenges include maintaining a stable supply of high-quality volunteers and setting a matching fee that balances company profitability with farm cost constraints.