2020 年 17 巻 1 号 p. 32-39
In recent media, amount of information related to food is remarkable. There is a flood of information about food on TV and the Internet 24 hours a day.
Tabelog, a restaurant guide in Japan, occupies a central part of widespread information about food. Tabelog is a site that the general public attaches importance to when choosing a restaurant, and its ratings have strong influences on operating results and profits of restaurants. However, various problems such as ambiguity in the rating method and existence of fake ratings and buzz marketing - both aiming at intentionally improving evaluations - have been pointed out.
The purposes of this study are to discuss the gourmet evaluation situation before and after Tabelog, to compare and discuss the positive and negative aspects, and to consider the future direction.