抄録
This research focused on the adoption of Smart Phone, regarded as a future mobile device, in Japan and South Korea, where needs for Mobile Internet are continuously on rapid increase. To find out the influences on Behavioral Intention (BI) for the adoption of Smart Phone by Mobile Telecommunication Services Users in both countries, we adopted 4 preceding variables (PE: Performance Expectancy,EE: Effort Expectancy, SI:Social Influence, and FC: Facilitating Conditions) of the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology (UTAUT). Using data collected from total 800 respondents by online survey, this research found out that all 4 preceding variables affect the BI for the adoption of Smart Phone both in Japan and South Korea. Although EE has the lowest influence on BI in Japan and SI is the lowest in Korea, PE and FC affects the BI stronger than EE and SI in both countries. and SI is the lowest in Korea, PE and FC affects the BI stronger than EE and SI in both countries.
