抄録
Case studies of the workshop about customer journey map supposed general passengers. We made the workshop as a part of marketing course for the capsule hotel's staff in Sapporo, Hokkaido. In the workshop, they took an introduction about customer journey map, and practiced observing and findings issues. After introduction and practice, we made them a walkthrough from Check in to Check out, describe as customer journey map. After the workshop, we are working to improve operations in this hotel.
