Abstract
Under increasing uncertainty, high performing enterprises appeals the uniqueness of new products timely in marketplace. The key is hidden by deliberate program lifecycle management. Its major function is the integration management of different lifecycles among R&D projects organized for product, process and business. The symbolic research cases are illustrated with essential implications by abduction approach to framework design and subsequent logical backgrounds of theory selections. Particularly, R&D strategy linked concurrent approach is critical for program benefits for sustainable and seamless innovation. The hybrid method of R&D and M&D (Marketing & Development) is newly detailed. The flexible decision makings by evaluation are encouraged under different level of uncertainty. For further progress of application LPS-lifecycle package structure could be explored for flexible option design supported by platform. P2M logical context is consistent to the trend of open innovation.
