Abstract
Amidst economic uncertainty and the need to respond to an increasingly diverse set of customer demands, every company strives to achieve growth through innovation and investment in R&D. However, despite their efforts, many companies often find it difficult to convert R&D innovations and investments into tangible business growth. A possible solution to this problem is to enhance the organization's R&D orientation. This study reports an attempt to use an R&D platform model at the development scheme model stage of the P2M framework in K Corporation, a company engaged in the food business. The platform, as the medium suitable for personnel interaction, is designed for establishing R&D themes appropriate to the R&D staff and resolving issues quickly. In addition this study reports the effectiveness of platform management for corporate R&D, based on empirical experiences and verification of results at K Corporation.
